Retaining a loyal membership base is one of the biggest challenges facing professional associations in Australia. And for commercial organisations, customer loyalty and repeat business is the ‘Holy Grail’.
When it comes to following up lapsed memberships, promoting an upcoming event, updating database records, or setting appointments for executive members, sometimes email or direct mail just doesn’t cut it.
The team at Optimum Contact know the best techniques that work when it comes to the kind of ‘human-to-human’ contact that organisations sometimes need to help ‘cut through the noise’.
A range of national industry associations and not for profit organisations have benefited from the Optimum Contact ‘touch’. By operating like an extension to their clients’ team, The Optimum team are able to mirror the organisation’s ideals, ethics and brand values: it’s a partnership not an outsourcing arrangement.
The Optimum Group of companies are multi-award-winning and 100% Australian owned and operated.
We work with a range of national industry associations, and not for profit organisations
We listen to our clients’ needs, and work collaboratively with them to deliver solutions that work from day one.
We operate like an extension to your team – we mirror your organisation’s ideals, ethics and brand values: it’s a partnership not an outsourcing arrangement.
With Optimum Contact on your side, you’ll benefit from:
- Results-driven packages, tailor made to suit your organisation’s goals
- Calls made on behalf of your organisation or entity
- Detailed member / customer insights and reports
- Data cleansing: with every call made, contact details are checked and updated
Based on a peer recommendation, we engaged Optimum in 2014 to proactively contact our members as subscriptions were becoming due for renewal.
Optimum’s membership contact campaign ensured a high rate of membership renewal, before memberships lapsed: early engagement in action.
The outbound membership campaign also gave us an opportunity to cleanse our membership data, and uncover crucial insights from our membership base in relation to current perceptions about our service offer.
Rather than simply updating our database and compiling the insights, Angela and the team proactively took the next step and presented some strategic recommendations relating to our business model and service offer.
We’re now seeing the benefits: our accounts have never been in better shape; our membership base has never been stronger and more engaged; and we’ve never had a clearer picture about client expectations.
Optimum now operate as an integral extension to our team. We’re currently working with Angela and her team to broaden our professional peer network, uncover new sales opportunities, and update our business procedures.
I am happy to recommend the Optimum team.Chief Executive Officer
Angela and her team have been working with us in Queensland to improve member engagement with the organisation and the services we offer since April 2014. To date, this process has been very successful.
One of the most positive aspects to this relationship is the seamless engagement with members. Member satisfaction has increased and our overheads are reduced dramatically.
We now have the resources of a large office for a fraction of the cost with an exponential increase in value to our members. We have not heard a single negative comment from our members, and they are all delighted that “their” Association has finally got more resources to assist them.
We can’t commend Angela and her team enough to any organisation looking to improve member engagement and satisfaction.Chief Executive Officer - QLD